Articles by 'Mint Zebra'

Mint Zebra

After decades of experience leading national sales and marketing departments to outstanding success, Michael Esposito founded Mint Zebra — a dual digital marketing agency and consultancy. Built on his results-driven and service-oriented approach, Mint Zebra is a truly business-minded agency, pairing big agency prowess with boutique-level service for small and medium size businesses.

By Mint Zebra, Posted in SEO

Since Google became the center of the search engine optimization universe, hundreds of algorithm updates have been rolled out, often leaving marketers left scrambling as they work to update their strategies and ensure that their own websites remain in... read more.

By Mint Zebra, Posted in Content, Email Marketing, Influencer Marketing

In many industries, there is a seemingly endless number of businesses offering the same services. So, potential customers start at the “book covers” of them all – they check out the websites of a few contenders. But if customers... read more.

By Mint Zebra, Posted in Marketing Strategy

Back in the day, outbound marketing wasn’t just a marketing method – it was the only marketing method. In order to attract customers, businesses created a one-way conversation about their products through strategies such as cold-calling,... read more.

By Mint Zebra, Posted in Marketing Strategy

It’s not easy to run a business, and that’s never been truer than it is today as entrepreneurs battle skyrocketing costs, a delayed supply chain, a labor shortage, international competition, a rapidly-changing customer base and more. The... read more.

By Mint Zebra, Posted in Email Marketing

Ever since the first ping that sang “You got mail,” email marketing has been a powerful tool for marketers and small businesses. Through this soft-sell marketing technique, senders can keep their targeted audience up-to-date on new... read more.

By Mint Zebra, Posted in Target Marketing

In today’s internet age, the era when advertisers simply had to hope for the best by investing in mass print ads, towering billboards and catchy television commercials seems eons away. Instead, throughout the last two decades, advertisers could... read more.

By Mint Zebra, Posted in Content

For clients utilizing content marketing, actually creating the content can be the most daunting task of all. No matter how well your content performs in search, if the content is lacking in substance, no customer is going to stick... read more.

By Mint Zebra, Posted in SEO

As any B2B owner is well aware of, marketing for a B2B business differs vastly from B2C businesses, especially when it comes to search. This is for two big reasons – B2B businesses have notoriously low search volumes on Google when compared to... read more.

By Mint Zebra, Posted in COVID-19

The last 12 months of COVID-19 haven’t been kind to the vast majority of businesses. Whether it’s a restaurant, a travel company or a beauty salon, almost all businesses have been rocked by the pandemic. Finally, however, as vaccinations... read more.

By Mint Zebra, Posted in SEO

With so many options for digital marketing campaigns, it can be difficult for businesses to narrow down which is right for them. But Google Ads, an online advertising platform where businesses bid to display their ads on both search engines and other... read more.

By Mint Zebra, Posted in Influencer Marketing

As consumers, we often hear the buzzword “influencer,” which some mistakenly believe to be just about anyone with a popular social media account. However, an influencer is much more than that – and, you can harness the power of... read more.

By Mint Zebra, Posted in SEO

If you’re a business owner, you’ve probably heard of SEO, otherwise known as search engine optimization, hundreds of times. However, this is for good reason – it’s an integral digital marketing tool that all businesses need to... read more.