By Mint Zebra, Posted in Target Marketing

In the yesteryear of marketing, businesses relied on one-size-fits-all strategies like billboards or television advertisements to find their needle-in-a-haystack target customer. However, in today’s digital marketing world, that’s not only... read more.

By Mint Zebra, Posted in Content

With nothing but a quick scroll through platforms such as Instagram, Snapchat and TikTok to separate your brand from competition, it’s clear that creating visually appealing marketing content is more important than ever. However, no matter what... read more.

By Mint Zebra, Posted in Content

Whether it’s with a blog post, video, photo, infographic or email newsletter, content is the key that can link you and your customers. With meaningful, captivating content, you can not only reach your target audience, but keep them engaged with... read more.

By Mint Zebra, Posted in Email Marketing, Target Marketing

There are plenty of fish in the sea. But as a business owner, you don’t want to cast for just any fish – you want to seek out a customer who is most likely to be interested in your product or service based on their age, income level,... read more.

By Mint Zebra, Posted in SEO

Since Google became the center of the search engine optimization universe, hundreds of algorithm updates have been rolled out, often leaving marketers left scrambling as they work to update their strategies and ensure that their own websites remain in... read more.

By Mint Zebra, Posted in Content, Email Marketing, Influencer Marketing

In many industries, there is a seemingly endless number of businesses offering the same services. So, potential customers start at the “book covers” of them all – they check out the websites of a few contenders. But if customers... read more.

By Mint Zebra, Posted in Marketing Strategy

Back in the day, outbound marketing wasn’t just a marketing method – it was the only marketing method. In order to attract customers, businesses created a one-way conversation about their products through strategies such as cold-calling,... read more.

By Mint Zebra, Posted in Marketing Strategy

It’s not easy to run a business, and that’s never been truer than it is today as entrepreneurs battle skyrocketing costs, a delayed supply chain, a labor shortage, international competition, a rapidly-changing customer base and more. The... read more.

By Mint Zebra, Posted in Email Marketing

Ever since the first ping that sang “You got mail,” email marketing has been a powerful tool for marketers and small businesses. Through this soft-sell marketing technique, senders can keep their targeted audience up-to-date on new... read more.

By Mint Zebra, Posted in Target Marketing

In today’s internet age, the era when advertisers simply had to hope for the best by investing in mass print ads, towering billboards and catchy television commercials seems eons away. Instead, throughout the last two decades, advertisers could... read more.

By Mint Zebra, Posted in Content

For clients utilizing content marketing, actually creating the content can be the most daunting task of all. No matter how well your content performs in search, if the content is lacking in substance, no customer is going to stick... read more.

By Mint Zebra, Posted in SEO

As any B2B owner is well aware of, marketing for a B2B business differs vastly from B2C businesses, especially when it comes to search. This is for two big reasons – B2B businesses have notoriously low search volumes on Google when compared to... read more.