Whether it’s with a blog post, video, photo, infographic or email newsletter, content is the key that can link you and your customers. With meaningful, captivating content, you can not only reach your target audience, but keep them engaged with your business for the long haul. 

Through content creation and engagement, you can also raise brand awareness, increase conversions, bolster customer relations and make your marketing strategy – and your business – shine brighter than ever before. Here’s how to nurture customer connections through your marketing content. 

1.    Prioritize engagement

Many businesses can put together an informative piece of content, but the real question comes after the content – what do customers and businesses do with the information? That’s where engagement comes in. Within your content, create ways to bring your customers to the forefront of the discussion. 

Some examples of this include implementing a call to action, utilizing an interactive Q&A session through social media, and even asking customers what kinds of content they would like to see on your website and other platforms. 

2.    Be yourself 

Gone are the days when every brand had to be stoic and serious in order to be successful. Instead, customers want to see themselves reflected in the brands they love with humor, transparency, empathy and personality. 

That means when you make a mistake, don’t be afraid to fess up to it. When you have a funny joke to share that’s relevant to your business, post it. Share photos and videos that represent the “real” side of the business and give your customers an inside look at your brand’s charisma. 

3.    Localize and personalize content

Customers want to feel that brands are in-tune with their wants and needs, and one way to do that is through content. Instead of delivering generic content to the masses, personalize your content based on a specific audience’s geography or demographic information. 

For example, if you’re a car dealership reaching New Jersey audiences, share tips on the best types of cars to buy for the state’s harsh winters, or the best recommendations for cars with high gas mileage when gas prices are high. 

Next steps

The world of content creation can seem vast, but by honing in on engagement, brand personality and locality, you can create content that resonates and connects with your audience to foster lifelong relationships. 

Mint Zebra offers guidance on content creation, tailored just for you and your business goals. To date, we’ve helped countless businesses create customized content to drive strategic growth. Contact us today to learn more about how we can help. To share these tips with your followers, click the ‘Share’ social icons below.