For clients utilizing content marketing, actually creating the content can be the most daunting task of all. No matter how well your content performs in search, if the content is lacking in substance, no customer is going to stick around. 

However, the good news is there are some tried-and-true techniques you can use for most types of content creation to bring your copy to life and keep your customers hooked on your every word. Here are just a few to keep in mind.

Make a great impression with a striking headline

Customers are inundated with content any time they use search or scroll through their social media feeds. So, the best way to make them stop for your content is to make sure your headline is useful, urgent, unique and clear.

Always stay away from clickbait – a headline that pulls a bait-and-switch on customers is sure to irritate. Instead, take ample time to create a headline that’s succinct, summarizes your content and works out of context. If the task is feeling overwhelming, try writing your copy first and then using the piece to guide your headline. 

Choose quality over quantity

It’s easy for marketers to churn out quick, short snippets of information. But what Google and search marketing responds to best are quality pieces. Instead of leaving your customer wanting more, periodically present a deep dive on your topic and let them know you’re the expert. 

If you spend the time writing an extensive piece, though, make sure that it also includes your intended keywords to maximize its search performance. Don’t overdo it – it should read organically – but do a final check to ensure the keywords can get the job done. 

Create content for your top audiences 

You can’t please everyone, and the old adage rings true even in content marketing. Instead of trying to create content for all audiences, focus on those who are both your current customers as well as those you hope to have as customers. 

Then, learn more about them. Ask for customer feedback and also utilize website analytics and social engagement numbers to determine how relevant your content is to their needs. Then, adjust accordingly. 

Next steps

Creating quality content that appeals to customers can be a trying task for any marketer, but by using these tips, you can create content that grabs attention, performs well in search and satisfies your top demographics.

Coordinate with your marketing team today to optimize your content creation strategy and grow your customer base. To share these tips with your followers, click the ‘Share’ social icons below.