There are plenty of fish in the sea. But as a business owner, you don’t want to cast for just any fish – you want to seek out a customer who is most likely to be interested in your product or service based on their age, income level, location and more. Which is exactly where targeted data lists come in – these lists can help you hone in on your customer so your marketing efforts arrive squarely at their doorstep.
For marketers, targeted data lists are extremely important assets to help businesses reach a niche audience, attain a high response rate and save money all the while. Here’s why you need to invest in targeted data lists to save you both time and money.
1. You can reach a niche audience
If you make high-end backyard playsets for kids, you probably don’t want to waste your marketing dollars on young, single city dwellers. Or, if you make luxury sports cars, large families likely aren’t on your radar. Targeted data lists allow you to aim your marketing campaigns, such as those via email or social media, to super-specific demographics.
2. You can attain a high response rate
As any marketer knows, it’s all about the open rate, as businesses seek to have 15-25% of their recipients open their emails. One way to maximize that rate is to make sure that potential customers getting those emails in their inboxes will likely be interested in the product or service in the first place. By investing in targeted data lists, that initial step is already complete.
3. You can save money
By avoiding wasting precious marketing resources on people who are extremely unlikely to be interested in your product or service, you can maximize your marketing budget and make it count towards those potential customers who are. In marketing and advertising, every dollar counts, and the more you can direct your resources using targeted data lists, the better off your business will be.
It can be tempting to skip assembling a targeted data list that’s ideal for your business, but in the long run, it will only cost you time and money. Instead, best practices indicate that businesses should create a targeted data list and put the spotlight on their most likely customers.
Mint Zebra offers guidance on targeted data lists, tailored just for you and your business goals. To date, we’ve helped countless businesses create targeted data lists to drive strategic growth. Contact us today to learn more about how we can help. To share these tips with your followers, click the ‘Share’ social icons below.