Articles by 'Mint Zebra'

Mint Zebra

After decades of experience leading national sales and marketing departments to outstanding success, Michael Esposito founded Mint Zebra — a dual digital marketing agency and consultancy. Built on his results-driven and service-oriented approach, Mint Zebra is a truly business-minded agency, pairing big agency prowess with boutique-level service for small and medium size businesses.

By Mint Zebra, Posted in Content

Creating high-quality content is only half the battle in digital marketing. The other half lies in effectively distributing that content to reach your target audience. With an ever-expanding digital landscape and numerous distribution channels... read more.

By Mint Zebra, Posted in Content

In today's crowded digital landscape, creating content that captures attention and drives engagement is essential for brands striving to stand out. Whether you're crafting blog posts, social media updates, or videos, the key to success lies in... read more.

By Mint Zebra, Posted in Content

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. As we embark on a new year, content marketers must be attuned to emerging trends to captivate audiences and drive engagement. In this blog post, we... read more.

By Mint Zebra, Posted in SEO

Introduction

In the ever-evolving landscape of search engine optimization (SEO), off-page SEO tactics play a pivotal role in determining a website's authority and visibility. Among the myriad strategies, building high-quality backlinks stands... read more.

By Mint Zebra, Posted in SEO

In the ever-evolving landscape of digital marketing and online visibility, mastering the art of on-page SEO (Search Engine Optimization) is crucial. On-page SEO is the foundation upon which your website's search engine ranking is built. It encompasses... read more.

By Mint Zebra, Posted in SEO

As we step into 2024, the digital landscape is evolving faster than ever before. With new technologies, algorithms, and user behaviors, the importance of Search Engine Optimization (SEO) has never been greater. In this blog post, we'll... read more.

By Mint Zebra, Posted in Influencer Marketing

There was a time when influencer marketing meant a celebrity on television endorsing a product or plastered on a billboard advocating for a business. However, in today’s era of bloggers, social media influencers and digital creators of every age... read more.

By Mint Zebra, Posted in Content

Many businesses no longer have storefronts where they need to worry about an associate making a good impression on a customer, but that doesn’t mean that businesses are off the hook. 

Having a focus on a customer’s digital... read more.

By Mint Zebra, Posted in Content, Target Marketing

Since artificial intelligence was unleashed, we’ve all seen smidgens and wondered how artificial intelligence will change every field from finance to healthcare. Digital marketing is by no means exempt from that, and already, it’s clear... read more.

By Mint Zebra, Posted in Marketing Strategy

In the early days of the internet and social media, businesses got away with running their own experimental digital marketing campaigns by posting photos whenever they saw fit, putting together email newsletters ridden with typos and sending messages... read more.

By Mint Zebra, Posted in Target Marketing

In the yesteryear of marketing, businesses relied on one-size-fits-all strategies like billboards or television advertisements to find their needle-in-a-haystack target customer. However, in today’s digital marketing world, that’s not only... read more.

By Mint Zebra, Posted in Content

With nothing but a quick scroll through platforms such as Instagram, Snapchat and TikTok to separate your brand from competition, it’s clear that creating visually appealing marketing content is more important than ever. However, no matter what... read more.