In the yesteryear of marketing, businesses relied on one-size-fits-all strategies like billboards or television advertisements to find their needle-in-a-haystack target customer. However, in today’s digital marketing world, that’s not only unnecessary – it’s also wasteful of both time and money.
Thanks to personalized marketing strategies, you can target your marketing efforts to specifically appeal to your ideal customer’s needs, interests and demographics. It’s an efficient way to quickly reach your audience and gain their attention. Here’s how to do it.
1. Ask the right questions
The time when you collect customers’ contact information through signup forms is also the perfect time to ask them other targeted questions. According to data, the highest signup rate occurs when customers must fill out no more than three questions in addition to their email. So, make those three questions count!
Useful questions that could eventually help your business target its marketing efforts include why customers prefer your brand over a competitor or how they found you. Get creative here and use this opportunity to get to know your customers.
2. Generate customer personas
Once you’ve collected enough data from your customers, you can begin defining your audience by their age, gender, income level, interests, location, shopping habits and more. Then, by creating the most common customer personas based on these categories, it will be easier to target content creation.
For example, if you discover that your target customer is a young professional looking to learn more about the field, a blog post or article might be the best type of content to utilize. Or, if your target customer is a parent active in the local community, then a social media post might be the best method.
3. Monitor web behavior
It isn’t enough to just know where your target customer lives or why they enjoy your products – you also need to know how they’re interacting with your web content. The best way to learn this is through monitoring their behavior with your website.
When doing this, take a deep dive on how long a customer is staying on a given page; what product categories they’re viewing the most; and how often they’re abandoning their cart without a purchase. This will help you decide which parts of your website or strategy need revamping.
In today’s marketing era, there’s no better way to make the most of your resources by personalizing your marketing strategies and targeting your ideal customer. That may seem daunting, but Mint Zebra can help.
Mint Zebra offers guidance on personalized marketing campaigns, tailored just for you and your business goals. To date, we’ve helped countless businesses create customized visual content to drive strategic growth. Contact us today to learn more about how we can help. To share these tips with your followers, click the ‘Share’ social icons below.