With nothing but a quick scroll through platforms such as Instagram, Snapchat and TikTok to separate your brand from competition, it’s clear that creating visually appealing marketing content is more important than ever. However, no matter what type of business that you have, you can create engaging, visual content that will capture your target audience’s attention.
If you’re struggling to maintain marketing content that’s pleasing to the eye, check out these tips on how to bring your content to the next level with a simple glance.
1. Keep it interesting
Anyone can slap an image next to a blog post or email newsletter, but it’s important that the image you choose elevates your message rather than simply exists beside it. For example, rather than simply use headshot-style photos of your products beside their descriptions, use photos of your target demographic using the products.
By bringing your product to life in this way, you’ll also bring your message to life while demonstrating to your customers how exciting your product can be. Images such as this pack an immediate punch that written content simply cannot accomplish on its own.
2. Use unique images
If you’ve seen the same stock image 100 times, don’t you think that your audience has, too? When a customer sees a familiar image, they’re more likely to continue scrolling. Instead, opt for unique images – preferably those that are original – that convey your individual brand’s style and message.
It may feel overwhelming to assemble an original brand photoshoot, but once it’s complete, you’ll have a large collection of photos that you can begin cycling through in a variety of formats in a set period of time for your marketing campaigns.
3. Focus on your target audience
Just like written pieces of marketing content, one size doesn’t fit all when it comes to marketing images, either. Certain visual styles appeal to certain demographics and it’s important to do your homework on what style would be best for your target audience.
For example, you wouldn’t use a photo of a crowd of teenagers if your target audience is middle-aged professionals, right? Take care in the photos you select so you don’t inadvertently send your target customers running the opposite way.
Selecting photos to use with your marketing content may seem like a throwaway step in content creation, but it’s perhaps the most important as it’s the first item that your customers will see within the ocean that is social media and branded content.
Mint Zebra offers guidance on visual content creation, tailored just for you and your business goals. To date, we’ve helped countless businesses create customized visual content to drive strategic growth. Contact us today to learn more about how we can help. To share these tips with your followers, click the ‘Share’ social icons below.