New Website and Digital Marketing Strategy Leads to Increased Brand Awareness and Clicks for RMR Wealth Builders

RMR Wealth Builders, Inc is a registered investment adviser, insurance agency and consulting firm serving households and corporations. The firm’s headquarters are based in Teaneck, NJ with offices in NY, FL, AZ, and CT. RMR contacted Mint Zebra to promote their financial services through digital marketing.  After the MZ team began research and strategy, we recommended a 2-phase approach to help with budget concerns.

Phase One:  New, Modern, Responsive Website. The goal of this new site redesign was to drive more traffic to the site and convert that traffic into qualified leads. 

Phase Two:  Strategic Lead Generation, Continuous Search Engine Optimization and Thought Leadership Content.  Through this strategy, we targeted a specific audience in the right place at the right time.


How these phases worked together

Phase One: A New Website

RMR’s new homepage now offers a more simplified, intuitive navigation structure. The website is clean and descriptive, featuring content and designs which speak to the uniqueness of the company’s offerings, as well as account for increased SEO and UX. The new website provided a needed update to both functionality and design.

Mint Zebra successfully completed the following:

  • Newly redesigned pages, on brand with RMR’s guidelines
  • Updated content on the homepage and all pages
  • New team page complete with executive portraits and biographies
  • Mobile friendly design for use on all devices
New website
New website


A 78 percent increase in average session duration and a lowered bounce rate in just 3 months.

Phase Two: Boosting SEO for Improved Results

Mint Zebra assessed RMR’s online market, customers and competitors. Based on that research we found SEO was going to be the best way to drive leads to RMR’s new website.  Targeting industry specific SEO keywords and other SEO strategies helps to ensure that the traffic coming to the site is actively engaged in the services that RMR provides. MZ’s SEO strategy includes: 

  • Keyword research and on page optimization

  • Content marketing in the form of blogs and case studies

  • Link building to authoritative sources

Continuous Improvement

Mint Zebra continues to gather data and test new digital marketing tactics to strengthen RMR’s online impact. With the exceptional results from their SEO and content marketing efforts, as well as the successful launch of their redesigned website, RMR Wealth Builders decided to deepen their commitment by creating a series of educational videos.

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SEO Results

RMR Wealth Builders saw their site traffic increase 138.5% in a three-month period. In return, this has also helped with their brand awareness and thought leadership.

Get Results

Whether they're updating a website or helping create new videos for their clients, the professionals at Mint Zebra proactively recommend strategies that are customized for the unique needs of your business. When you're ready to enhance your digital marketing efforts, contact Mint Zebra today at 973.400.4202 or via email to


Site Traffic Increase


Session Duration Increase