How the Phases Worked Together
Everyone begins as a shopper, especially when it comes to big-ticket purchases. So we started shoppers in the sales funnel with a soft-sell viewing experience for the curious. From there, we drove them to the website to encourage further exploration.
Phase Two, targeted after the initial campaign, but to the same audience, included a stronger call to action. In this phase, we wanted a shopper’s contact information and made more serious attempts to generate solid leads and to connect.
Phase Three worked to show off available inventory to entice users to visit the Wood Ridge location and make a purchase.