Mint Zebra helped identify the correct messaging for Lois Law Firm LLC on Facebook, Twitter and LinkedIn. Using Facebook and Twitter retargeting options, ads were reaching past website visitors to keep Lois top of mind. On LinkedIn, MZ targeted highly relevant groups. MZ also created ads to promote Lois Law Firm LLC’s monthly webinars and guides written for New York and New Jersey law. MZ A/B tested static image and video ads. After a few months, the strategy was reevaluated to remove Twitter and funnel that spend to Linkedin, as it was performing better. MZ also utilized Google AdWords advertising and programmatic advertising to find individuals that were searching for terms related to employer and carrier workers' compensation claims.