Many businesses no longer have storefronts where they need to worry about an associate making a good impression on a customer, but that doesn’t mean that businesses are off the hook. 

Having a focus on a customer’s digital experience is now more important than ever, as every business has tough competition with businesses both large and small throughout the marketplace. Plus, as digital marketing evolves everyday, so do customers’ expectations, and they expect that their digital interaction with a business is seamless, efficient and friendly. Here’s how to make sure that your customers’ experiences with your business are just that. 

1.    Make it simple for customers to share their feedback

Want to know how to make your platforms easier for your customers to interact with? Just ask them. Make sure that your website provides multiple ways for your customers to reach you with their feedback about your products and services, both their complaints and their compliments. 

One easy way to achieve this is by implementing a customer feedback tab or website chat button on all pages on your website, the latter of which is now better than ever before thanks to artificial intelligence. Plus, make sure your website includes a “Contact Us” page with various ways to contact you, through outlets such as phone, text, email and live chat. 

2.    Ensure an optimum experience on all online platforms

You may do all of your online shopping on your laptop, but that doesn’t apply to all customers – some may prefer smartphone browsing, tablet browsing or mobile app access. For this reason, make sure that all of your platforms present efficient and pleasant navigation experiences, and they all take less than 30 seconds to load. 

Also, don’t confuse customers by making your mobile app look or read incredibly different from your website or otherwise. Create a uniformity across all of your platforms to increase brand recognition and improve customer trust. 

3.    Know your target audience

Depending on where your customers live, how old they are, what ethnicities they are and what their genders are, their needs and wants from businesses are completely different. So, get to know your target audience by collecting their data. Then, optimize your content accordingly and make your platforms fit their needs. 

In getting to know your target audience, you can easily identify their pain points and make changes to your digital footprint to adjust as needed – and build a base of even more customers. 

Next steps

In today’s everchanging and inundated marketplace, it’s more important than ever to keep your customers happy. Luckily, digital marketing makes it easy for us to get to know our customers, their wants and their online experiences so you can make your customer experience better than ever. 

Mint Zebra can help you make your digital marketing strategy more customer-friendly. Contact us today to learn more about how we can help. To share these tips with your followers, click the ‘Share’ social icons below.