These days, it’s all about video, and being able to create engaging videos that showcase your business’s brand, personality and offerings is the key to attracting and keeping loyal customers.

Are you ready to take your social media pages to the next level and make your Facebook videos matter to your audience? If so, then read on below!

1. SCHEDULE YOUR VIDEO'S PUBLISH TIME

Whether you made your video at 4 a.m. or 4 p.m., one of the keys to optimizing Facebook video views is to schedule its publish time, since this guarantees the time of day that viewers will see it on their timelines.

Of course, this also means that you can schedule it to go live with a specific ad campaign or offering. To schedule your Facebook video’s publish time, simply click the arrow next to ‘Publish’ and select the desired date and time.

2. BE THE FIRST COMMENTER

As soon as your video goes live, be sure that you give it a comment – as yourself! Many businesses are shocked to learn that this strategy can increase Facebook video watch times by as much as 100 percent.

This is because if Facebook sees that people are commenting on your video immediately, it will determine that the video is soon to be popular and will serve it to more people on their timelines. This works for social media and blog posts, too!

3. UPLOAD YOUR VIDEO TO YOUR PAGE'S VIDEO LIBRARY

On Facebook, you have two options that are seemingly similar – to upload a video directly to Facebook or do so to your personal video library. However, the latter is much more effective in reaching users due to Facebook algorithms.

You can find your video library under the ‘Publishing Tools’ section. On the right, click the ‘Upload’ button to upload a new video.