With so many options for digital marketing campaigns, it can be difficult for businesses to narrow down which is right for them. But Google Ads, an online advertising platform where businesses bid to display their ads on both search engines and other websites, has the potential to be massively successful - businesses make about $2 for every $1 spent here.

But in order to be successful with Google Ads, marketers first must understand how it works – and also learn a few simple tips and tricks. Here’s how you can maximize your Google Ads budget to make more conversions than you ever thought possible.

Utilize negative keywords

To make the most out of pay per click advertising on any platform, including Google Ads, businesses also need to share what they are not in order to only attract customers who are interested in their products.

For example, if you sell high-end new cars, you can exclude terms such as “cheap” or “used” to ensure you only receive qualified traffic – and you’re not paying for clicks of searchers who are not your target demographic.

Optimize your landing page

The goal isn’t just for someone to click on your ad – it’s also for them to find the product or service they were looking for and make a conversion. To do this, businesses need to make sure it’s easy for searchers to find what an ad promised on their landing page.

If your ad focuses on specific legal services but those services are buried on your website rather than at the forefront, a searcher is likely to move onto a new website. And this won’t just affect your conversions – it’ll negatively affect your Google Ads Quality Score, too.

Get specific

Businesses should utilize long tail keywords, which are very specific keywords, to help hone-in on their customer demographic. This may take some time and creativity, but it’s worth it!

For instance, instead of just using a generic term like “furniture store,” try long tail keywords such as “furniture store in Morristown, NJ,” “Morristown NJ furniture stores open late” or “upscale furniture stores.”

Next steps

You can harness the power of Google Ads – no matter your budget – by coordinating with your marketing team about the best strategy and keywords for your pay per click advertising campaign.

But don’t delay – the average person makes three Google searches every single day, and it’s time to take your digital marketing strategy to the next level with one of the most influential platforms on the web. To share these tips with your followers, click the ‘Share’ social icons below.